OUR APPROACH

At Goldberry Roasting Company, we have the unique opportunity to be a part of coffee's journey from the seed to the cup. Through our relationship with farmers in the Sierra Norte region of Mexico, we have had our hand in helping improve existing coffee crop and cultivate new, improved ways of processing coffee beans. Due to our close relationship with the coffee farms and farmers, we care about getting the roast profile of our coffee exactly right. We work hard to highlight the flavors that farmers around the world have spent generations creating and preserving. That's why it is so important for us to roast our coffee in small batches. By keeping our roasts small, we can ensure that we are bringing out the unique flavor profiles of each individual bean and the farm and region it came from. When someone serves or drinks our coffee, they play an important role in passing on the story and history of the people who nurtured and cared for the coffee long before it ever made it to our roastery.

OUR STORY

Started in 2010 by Doug Cooper, as a hobby in his basement, Goldberry Roasting Company has had the benefit of being able to grow slowly and intentionally over many years. Instead of focusing on sales, the early years of our company were focused on perfecting our craft, developing meaningful relationships and earning trust in the quality of our brand. Since our inception, we have started, and continue to be a key partner of, a non-profit called Coffee Growing Community. The mission of  our non-profit is to enhance the quality of life for struggling coffee growers in Mexico. In 2018 Doug's son, Pete, joined the family business and we opened our first brick and mortar roastery in our hometown of Ashland, OH in October of 2019.  An opportunity for expansion came quickly and in September of 2020 we opened a second coffeehouse on campus at Oberlin College. A third location is on the way at the end of 2024 in Brunswick OH!

         

OUR MISSION

Through the medium of coffee, we are part of the life-stories of small-scale coffee farmers and their communities in the Sierra Norte de Puebla region of Mexico. We partner with our sister company, Coffee Growing Community - a non-profit organization - to combine free-market economic initiatives with spiritual and social development that helps coffee-farming families and their communities enjoy a more abundant life. To find out more please visit their site: 
​Coffee Growing Community