WHY WE DO WHAT WE DO

At Goldberry Roasting Company we have the unique opportunity to be a part of coffee's journey from the seed to the cup. Through our relationship with farmers in the Sierra Norte region of Mexico, we have had our hand in helping improve existing coffee crop and cultivate new, better ways of processing coffee beans.

Because of our close proximity with the coffee farms and farmers, we care about getting the roast profile of our coffee exactly right. We work hard to highlight the flavors that farmers around the world have spent generations creating and preserving.

That's why it is so important for us to roast our coffee in small batches. By keeping our roasts small, we can ensure that we are bringing out the unique flavor profiles of each individual bean and the farm and region it came from.

When someone serves or drinks our coffee, they play an important role in passing on the story and history of the people who nurtured and cared for the coffee long before it ever made it to our roastery.


Pete Cooper                                            Doug Cooper
         Director of Ops.                           Founder & Master Roaster